You are exploring a fictitious customer area: figures, reviews and messages are made up, and nothing you do is saved.
You can change everything afterwards, including the public address.
The name shown at the top of the public page.
The type imposes no limit: it only guides which modules are suggested.
Editable at any time: it is not what is printed on the card.
600 characters maximum. Line breaks are kept; the beginning is also used for the WhatsApp and LinkedIn preview.