NFC cards and stands that get you more Google reviews

The card contains an NFC chip and carries a QR code. Neither stores your reviews or your data: they open the address of your Abracarda page, where the reviews module is waiting for your customer.

• The customer taps their phone on the card, or scans the QR code.
• Your page opens and asks for a rating from 1 to 5 stars.
• From your threshold up (4 stars by default), the review form of your Google profile opens straight away.
• Below it, two choices appear: write to you privately, which is highlighted, or post publicly anyway.

The private message reaches your dashboard and your inbox, with the customer's number if they left it. You can call back the same day instead of finding a one-star rating the next morning.

The right format is the one within the customer's reach at the moment they're happy. Three spots work particularly well:

• The card slips into the bill folder, goes with the receipt, or comes out at the end of a service.
• The sticker goes on the table, the counter or the window: the customer scans without anyone handing them anything.
• The stand sits at reception or next to the card terminal, where the customer waits a few seconds with nothing to do.

Every format in a business can open the same page. Your dashboard then shows which one gets scanned most, and tells you where to move it.

A basic review stand holds a fixed link to your Google profile. It works until the day something changes. An Abracarda format opens a page you control:

• Editable without re-encoding: new review link, new threshold, new profile, the format follows without you touching it.
• A way out for unhappy customers: the private message gives them another route than a public rating, without ever closing that one.
• Your whole page behind it: call, directions, WhatsApp, social media, save your contact. A customer who just rated you can follow you too.
• Statistics: how many scans, how many ratings, how many visits to Google, and from which format.
• Even without a Google profile: reviews can be published directly on your page, under public rules.

Google removes reviews obtained through manipulation, and can restrict a profile that accumulates them. Three practices are at stake, and the card allows none of them by default:

• Filtering: sending only satisfied customers to Google. Our default mode always lets an unhappy customer post.
• Rewarding: offering a discount or a coffee in exchange for a review. The card offers nothing of the kind.
• Faking: posting reviews yourself, or having friends and family post them. The card only makes a real customer's review easier.

Asking all your customers for a review, on the other hand, is allowed, and even encouraged by Google. The rules, and the risks of bending them, are covered in our guide to getting more Google reviews.

You send us your business name and your Google profile link. We prepare the page, you receive a link to choose your password, and the formats arrive encoded: there's nothing to program.

Prefer to start on your own? Create your page in a few minutes: 14-day free trial, no card required, then order your formats once you're happy with it.